Estrategia, microeconomía e IA

Book · 2026

UP researcher: Eugenio Gómez Alatorre
with Jorge Pérez Colín

Primera edición electrónica

ISBN 978-970-96202-5-2

Abstract

This book examines how microeconomic reasoning can guide organizational decisions carried out by algorithms and AI. It connects strategy, incentives, risk, traceability and accountability in the design of decision systems for pricing, resource allocation and competition.